UFC 100 Hype Machine in Full Swing
Brian Knapp Jul 10, 2009
UFC President Dana White did nothing to slow the runaway train that
is the UFC 100 hype machine during a pre-fight press conference for
the event on Thursday in Las Vegas.
A record 240 media credentials were issued for the show, headlined by a heavyweight title unification bout between Brock Lesnar and Frank Mir this Saturday at the Mandalay Bay Events Center in Las Vegas. According to White, the event will air live in 51 countries and on tape delay in 24 more. He expects the event to infiltrate 300 million homes worldwide.
In addition, it marks the first time a UFC event will be carried in Mexico and China, and White anticipates more than one million pay-per-view buys.
A record 240 media credentials were issued for the show, headlined by a heavyweight title unification bout between Brock Lesnar and Frank Mir this Saturday at the Mandalay Bay Events Center in Las Vegas. According to White, the event will air live in 51 countries and on tape delay in 24 more. He expects the event to infiltrate 300 million homes worldwide.
In addition, it marks the first time a UFC event will be carried in Mexico and China, and White anticipates more than one million pay-per-view buys.
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